NEW BOOK

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NEW BOOK ⋆

You don’t know what you don’t know, and no more so than when it comes to starting a business.

From idea to launch plan, Joanna takes you on a journey that includes business plans and contracts, whilst helping you to understand what makes a great brand, how to reach your consumer and what to expect as an entrepreneur.

The depth of information also makes essential reading for any business owner who wants to ensure they are on the right path to success from someone who turned their baby & child toiletries brand into the category No.1 in the UK in just 5 years.

And, if you are already working in a small to medium sized business, Joanna shares vital information that took her months to learn in just minutes, giving you answers and direction, all supported with top tips and advice from people she really trusts in their areas of expertise.

This is THE guide that does it’s damnedest to help you win in business by showing you pretty much everything that you need to know to get you there. All you must do is to come up with the idea!

LEARN MORE HERE

I’m Joanna Jensen.

Hello

In my 35-year career, I’ve worked in property, interior design, and investment banking. As a leading UK entrepreneur, I connect economics with consumer needs, emphasising strong ethics, value, and sustainability.

I’m a devoted mother and advocate for female-founded businesses, bringing insight and no-nonsense guidance to entrepreneurship.

An award winning British skin care brand dedicated to creating safe, gentle, and effective skincare solutions for the precious babies and children out there.

Founder of Childs Farm

When my daughter Mimi was born in 2006, I was surprised to find that personal care products for babies and children had not moved on since I was a child. When my second child Bella arrived in 2008 suffering from severe Atopic eczema, I discovered that eczema care hadn’t moved on either.

My quest to find a natural and soothing solution for my children’s skin was the catalyst for the creation of Childs Farm.

The goal was to create products for all aspects of bathing and washing. They would be made of natural origin ingredients, soothe eczema-prone skin, smell nice but not irritate. I wanted to make bath time fun for everyone – even those with poorly skin.